role + skills exercised
packaging designer
illustration (illustrator) | rebranding | label design | typography | physical mock up
timeline
4 weeks
project objective
transform a store-brand sparkling water, super chill ice, into a premium, must have product (original pictured on the left).
new label design must contain all original copy.
• develop informational hierarchy with a large amount of copy
• explore the relationship between vessel and label shape/size
• consider design in three dimensions
• practice physical mockup skills
• explore the relationship between vessel and label shape/size
• consider design in three dimensions
• practice physical mockup skills
moodboard
ideation
first draft dieline design
final design - front
final design - side
final design - back
